What Is Your Idea Really Worth?
Enter a few simple numbers to estimate the sales and royalty potential of your product idea.
Your Product
Retail Price
The estimated shelf price paid by the customer.
Royalty Rate
Many licensing agreements use a percentage of wholesale or net sales. This calculator provides a simplified retail-sales estimate.
Typical example range: 3%–7%. Actual agreements vary.
Retail Channels
Where Could the Product Be Sold?
Add Custom Retailer
Store counts are approximate, editable planning estimates — not live or verified retailer data.
Unit Sales
How many units one participating location might sell during an average month.
Projected Annual Royalty
$237,521
Based on your selected retailers, estimated unit velocity and royalty percentage.
Basis: Simplified retail sales estimate
Total Retail Locations
6,600
Estimated Monthly Units
13,200
Estimated Monthly Retail Sales
$395,868
Estimated Annual Retail Sales
$4,750,416
Estimated Monthly Royalty
$19,793.40
Estimated Annual Royalty
$237,520.80
How your royalty is calculated
Retail Price
$29.99
Royalty Rate
5%
Royalty Per Unit
$1.50
Royalty Per Unit
$1.50
Estimated Monthly Units
13,200
Estimated Monthly Royalty
$19,793.40
Channel breakdown
2 selected| Retailer | Stores | Units / Store / Mo | Monthly Units | Monthly Sales | Monthly Royalty | Annual Royalty | |
|---|---|---|---|---|---|---|---|
| Walmart | 4,600 | 2 | 9,200 | $275,908 | $13,795.40 | $165,544.80 | |
| Target | 2,000 | 2 | 4,000 | $119,960 | $5,998.00 | $71,976.00 | |
| Total | 6,600 | — | 13,200 | $395,868 | $19,793.40 | $237,520.80 |
- Stores
- 4,600
- Monthly units
- 9,200
- Monthly sales
- $275,908
- Monthly royalty
- $13,795.40
- Annual royalty
- $165,544.80
- Stores
- 2,000
- Monthly units
- 4,000
- Monthly sales
- $119,960
- Monthly royalty
- $5,998.00
- Annual royalty
- $71,976.00
6,600 locations · 13,200 units / mo
Your Estimate Is Only the Beginning
Learn how to evaluate your idea, find the right companies, prepare your pitch and pursue a licensing agreement without manufacturing the product yourself.
IMPORTANT DISCLAIMER: This calculator provides educational estimates based on the information and assumptions entered. Results are not a guarantee of product sales, licensing interest, contract terms, patentability, retail placement, or royalty income. Actual results depend on many factors, including the product, market demand, intellectual property, negotiations, manufacturing costs, distribution, and the terms of any licensing agreement.
IMPORTANT DISCLAIMER: This calculator provides educational estimates based on the information and assumptions entered. Results are not a guarantee of product sales, licensing interest, contract terms, patentability, retail placement, or royalty income. Actual results depend on many factors, including the product, market demand, intellectual property, negotiations, manufacturing costs, distribution, and the terms of any licensing agreement.